The Rise Of English Content In Brazil

Brazil is a hotspot for local and international companies seeking taltented writers.

So, why has brazil become so popular for english language content?

Don’t let an international political dispute and consequent trade war get you down - there is plenty of need for English language copywriters in Brazil. Whether it’s a Brazilian brand taking their product to the world, or an international enterprise looking for quality website copywriting services in Brazil, there is plenty of work for talented writers who know their way around the English language. 

In fact, Brazil has seen an awesome rise in English language content being produced and used in the country (re: Madonna’s Celebration Tour). Brazilian products, English language teaching, foreign investment, technology and tourism have all combined to create the desire for savvy Brazilian and gringo copywriters to apply their trade in the tropical paradise.

Let’s take a deeper look into this rise below:

1. Globalisation & international trade

In June 2025, Brazil experienced a foreign direct investment increase of 2810 USD million, a fantastic rise which is reflected through the likes of Great Wall Motors opening their first factory in the country.

Being an active participant in global trade means that there will always be a freelance copywriter needed to create top quality content to facilitate communication between Brazilian multinational branches and their international colleagues. As such, there has been a significant increase in English language content and communication within the Brazilian financial sector.

2. The rise of digital content

Anyone who has visited Brazil will know that they adore digital content. Whether it’s bikini-clad selfies at Copacabana, lighthearted videos making fun of one’s avó (gran) or the fact there doesn’t seem to be any rules against smartphone use in the workplace, Brazilians love social media. The country has at least 144 million social media users, making it the world’s fourth largest social media market.

Naturally, the country’s social media obsession has led users to pick up plenty of social content from the world’s third largest market in the United States. Many Brazilian social media users consume content from the US and this facilitates the English-learning process in the country. What’s more, many Brazilian content creators are creating content in English to appeal to a wider international audience (“come to Brazil!”).

3. US agencies seeking Brazilian writers

US digital agencies are looking for remote copywriters in Brazil. Naturally, some of these agencies are looking to reduce the expenditure that they would spend on a writer within the States itself. However, even this provides awesome job opportunities for talented Brazilian and gringo writers looking to pick up work in the country.

So, whilst these agencies may be overlooking writers in the US, it has provided a fantastic opportunity for website copywriting services in Brazil.

4. Educational opportunities

English language schools are ubiquitous across Brazilian major cities and even the smaller towns. In fact, you can easily come across all the major English language schools in the same neighbourhoods of Rio, São Paulo and other major cities. This means that there is not only a need for English language learning content but also for the schools and their digital campaigns.

It’s the standard to see language schools posting plenty of digital content in English, especially as it is an engaging way to teach students outside of class. Therefore, English school copywriting services are an ongoing necessity across the country.

5. Tourism

Because, it’s Brazil, it’s beautiful and everybody gets depressed after they leave. With this in mind, Brazilian tourism agencies have always had plenty of skill in creating extravagant campaigns to win tourists from the US, UK and across the English-speaking world. Brazil is blessed with a rich and colourful cultural landscape that makes it the perfect country to advertise itself on the world stage and this is typically done using English.

So, whilst fears of an impending economic showdown between Brazil and The States may be unpleasant, there is still plenty of foreign investment, tourism and multinational agencies seeking talented copywriters and content producers across the country!