Why Your AI Content Sucks

Your ai content is garbage and you know it. Even if you have a high school standard of english you probably realised how dull and uninspiring it was.

Here is why.

Business owners, don’t even try to deny it: you’ve dabbled in AI content for your digital campaign. After all, why on Earth should you fork out for expensive digital services if you can simply prompt a machine to do it instead? Surely that computer can create the same exciting and informative content that a human can and for the price of your monthly Wi-Fi bill? 

You may have thought this only to find that your AI-generated content sucks. And, not only is it a hot flaming pile of machine word vomit, but it is also failing to generate the results you wanted to see. You want your website to rise up the Google rankings but your dull and uninspiring content is keeping you on page four (where absolutely nobody sees you).

So, if you’ve found yourself asking, “how to use AI for content creation?” only to go ahead with your desperate inquiry and create some really rubbish content, here are a few reasons why it’s simply no good and why you should give up before the damage is irrepairable:

1. It ain’t got that loving human touch

AI content writer jobs will never provide the same warm human touch than an actual human can provide. After all, it’s a bloody machine, it doesn’t understand your audience and their emotional connection with your product. Instead, they just regurgitate base-level facts and info from what they’ve picked up in their binary bilescape.

AI lacks consciousness, this is a fact, and this means that it cannot create the emotional resonant content you need for your audience to interact with your brand.

What’s more, Google will penalise your campaign if you have used the likes of ChatGPT to create your copy, especially if you don’t even bother to edit it afterwards. A successful digital campaign still needs that basic human element to enrich and invigorate your campaign whilst giving your audience the hug it needs to make a conversion.

2. It oversimplifies your content

You want to show your audience that you are an industry authority? Good, create your own content. Or, better yet, have a highly experienced professional copywriter to do it for you (cough).

AI content is infamous for oversimplifying complex and fascinating topics and this can lead to your copy being dull and uninteresting. What’s more, you might run a business in an industry that has subtle differences overseas, thus creating factually inaccurate content in your country (another great way to screw over your audience).

You want to show your customers that you are the industry leader in your field? The best way to do so is with human-created content showing your very own industry expertise!

3. It stuffs keywords into your copy

AI is infamous for stuffing web copy with keywords. This might seem like a great idea for the uninitiated, after all, you don’t have to do any keyword research of your own (because, yeah, it is a terrible bore).

However, keyword-heavy content is content that Google will penalise you for every time. They see over-optimised content as spam and treat you as if you are trying to flood the algorithm with your brand and doing so in the laziest of fashion.

So, you might have generated a bunch of content only for it to be absolutely chock-a-block with over-optimised keywords, something which Google has likely picked up on and penalised you for accordingly.

4. It’s boring

Think about any time you’ve seen an AI robot interact with a human at one of those weird techspos. Are they fun? Are they interesting? Are they fantastic conversationalists, or do they just regurgitate answers that have come from their own machine-learnt algorithm?

AI content has no personality because a non-sentient machine has made it with an algorithm designed to avoid offence. Unfortunately, this does little for your digital campaign, as your prospects will always bounce from your site or posts if they think your copy is boring.

The last thing you want is to bore potential customers and we are seeing that becoming the norm with machine-generated digital campaigns.

5. It creates distrust

We aren’t stupid and we can see that you’re using ChatGPT to create that primary school level content. We immediately distrust brands that have done this as they appear to be uninterested in creating genuinely interesting content for their audience’s pleasure.

What’s more, boring, generic artificial copy makes a business look cheap and like they simply can’t be bothered to craft a fascinating online campaign that cares about their audience’s desires. 

The best thing is to always enlist a high quality copywriter or, at the very least, have a go at writing your own copy, you’ll likely see that you had a little Don Draper in you all along.